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Major giving fuels community colleges as economic engines: A journey in major gift programming
Journal of Education Advancement & Marketing,
1
(3),
206-213
(2016)
Abstract
Twenty-first century community college education is at the nexus of opportunity and economic sustainability as short-term career and technical education programmes efficiently meet workforce needs, yet demand additional financial support. The future funding for community colleges across the USA is propelled by an increase in accountability designed to stimulate upsurges in student completion rates, driving states to re-evaluate and implement new funding models. The need for the successful acquisition of external support in the form of major gifts and grants will address the shortand long-term needs associated with the fiscal evolution of community colleges. The purpose of this paper is to underscore the transformational nature of major gift programmes as altering the future of community colleges. The characteristics of effective major gift programmes are detailed as an extension of institutional leadership, culture and major giving, with a return on investment communicated to the college and local communities. An institutional account of major gift programming is detailed to underscore the impact of major gifts on the financial support provided to students in perpetuity.
Keywords: major gifts; community college affordability; no-cost tuition programming
The full article is available to subscribers to the journal.
Author's Biography
Angela M. Garcia Falconetti is vice president of institutional advancement at Virginia Western Community College and executive director of Virginia Western Community College Educational Foundation, USA. Angela’s 17 years of service to higher education for three states ranges from vice president; community college vice president; institutional advancement and executive director of two foundations; institutional effectiveness vice president and dean; and adjunct faculty to university student affairs assistant vice president; academic advisor; and adjunct faculty. She completed an endowed post-doctoral fellowship in Community College Leadership at University of Texas at Austin and was research associate for the Community College Survey of Student Engagement. Angela also completed a post-doctoral fellowship with the US Department of Education in Washington, DC, serving as special assistant for the first Deputy Assistant for Community Colleges. Angela’s publications include an issue of New Directions for Community Colleges, an issue of Community College Journal for Research and Practice issue, and a book chapter on the community college baccalaureate. Her recognitions include the 2007 national research award from the National Orientation Directors Association. She received an EdD (2007) in Educational Leadership with a specialisation in post-secondary administration and adult education from the University of North Florida, a MEd (2001) in Educational Leadership from the University of North Florida and a BA (1998) in Liberal Arts with specialisations in communications and education from New York University. In June of 2016, Angela became a Certified Fundraising Executive (CRFE).
