Best practices for producing stories on Instagram

Nardello, Erica

Practice paper

Best practices for producing stories on Instagram

Erica Nardello

Journal of Digital & Social Media Marketing, 5 (4), 332-340 (2017)

https://doi.org/10.69554/JEIF7314

Abstract

Seven years and 700 million users after launching, Instagram’s latest product offering poses unique opportunities and challenges for brands. From creative and content strategies to live-streaming options to new advertising opportunities, Instagram Stories provides brands with unique ways to innovate and make an impact on both their businesses and their audiences.

Keywords: social media; social media strategy; Instagram; Instagram Stories; content strategy

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Citation

Nardello, Erica (2017, October 1). Best practices for producing stories on Instagram. In the Journal of Digital & Social Media Marketing, Volume 5, Issue 4. https://doi.org/10.69554/JEIF7314.