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Book review

The New Strategic Brand Management by Jean-Noël Kapferer

Mark Khan
Journal of Brand Strategy, 2 (3), 312-313 (2013)
https://doi.org/10.69554/BUBV6159

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Citation

Khan, Mark (2013, September 1). `The New Strategic Brand Management` by Jean-Noël Kapferer. In the Journal of Brand Strategy, Volume 2, Issue 3. https://doi.org/10.69554/BUBV6159.

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cover image, Journal of Brand Strategy
Journal of Brand Strategy
Volume 2 / Issue 3
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