M-commerce: Building the opportunity for banks

Abstract

This paper explores the opportunity that mobile commerce presents for banks and how they can best capitalise on it. With the advantage of consumer trust, extensive data and an increasing first-screen presence on consumer mobile phones, banks are uniquely positioned to integrate a mobile commerce offer. Doing so successfully involves the right partners and a focus on a great customer experience driven by timely, relevant content: if executed effectively, banks can reap the rewards of not only guarding their position in an increasingly disintermediated market, but also generating new revenue streams.