Best practice business development and social media

Abstract

Social media seems to be on everyone's mind at the moment. This paper answers some common questions: is social media right for our business? Are we doing enough? Should we be doing this, or that? What is a blog? Do I need to be tweeting? Who cares what Sarah's had for breakfast and how strong Bob's morning coffee is? Which social media platforms could I be using and which social media platforms do I need to be using? Some firms, in fact there are hundreds that have sprung up over the last few years, are social media evangelists, preaching about blogging daily, tweeting every hour and claiming that all your work will come through social media. Not everyone believes this. What is true is that social media is an important and growing element of a best practice business development approach. This paper evaluates social media not as a substitute for best practice business development, but as part of the mix.