Increasing revenue generation by improved customer flow and sale points: Dubai Duty Free

Staunton, Sean

Opinion/Comment

Increasing revenue generation by improved customer flow and sale points: Dubai Duty Free

Sean Staunton

Journal of Airport Management, 5 (1), 7-9 (2010)

https://doi.org/10.69554/CWJH3990

Abstract

Every retailer strives to have the most inviting shop possible. Customer flow is key to this. The customer needs to be engaged for every moment that they are in proximity to the retail outlet. This paper discusses how Dubai Duty Free deals with this challenge.

Keywords: customer flow; Dubai Duty Free; duty-free; sales points; retail security

The full article is available to subscribers to the journal.

Already a subscriber? Login or review other options.

Citation

Staunton, Sean (2010, September 1). Increasing revenue generation by improved customer flow and sale points: Dubai Duty Free. In the Journal of Airport Management, Volume 5, Issue 1. https://doi.org/10.69554/CWJH3990.