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Diagnosing the reason for a website’s loss in traffic
Journal of Digital & Social Media Marketing,
6
(4),
312-322
(2019)
Abstract
This paper discusses many of the possible reasons for a website’s traffic to decrease, including Google algorithm changes, technical issues and competitor improvements. Once the problem has been diagnosed, it is usually possible to reverse the issue. However, Google is continually getting better at surfacing the most helpful and most authoritative websites, meaning that recovery can be difficult in some cases.
Keywords: Google algorithm updates; traffic drops; Google traffic; search traffic; SEO site audit
The full article is available to subscribers to the journal.
Author's Biography
Marie Haynes is known as a leader in the field of investigative search engine optimisation. Her team focuses primarily on diagnosing the reasons for a business to see drops in search traffic. She speaks regularly at conferences such as Pubcon and SMX, usually on topics such as Google algorithm changes, Google’s Quality Raters’ Guidelines and Google penalties.
