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The profession of being social: Developing an effective and purposeful social media strategy for an airport
Journal of Airport Management,
10
(3),
245-252
(2016)
Abstract
Social media has opened a new door for businesses. It has the unique ability to allow customers to interact with organisations anytime, anywhere, without needing to actually be at the business. Since airports do not interact directly with their passengers, but run the ‘behind the scenes’ operations, this opportunity is not one that can be passed up. As more and more businesses enter into the world of social media, it is important to have a strategy in place to help separate oneself from one’s competitors and establish the desired identity and relationship with passengers and community.
Keywords: airport; social media; strategy; planning; proposing; content; posting
The full article is available to subscribers to the journal.
Author's Biography
Heather Malinowski joined the Syracuse Regional Airport Authority in 2014 after being an intern and was quickly promoted to public information officer. Her responsibilities include managing the airport’s social media accounts, maintaining and updating the airport and authority websites, composing press releases, and working closely with the marketing coordinator. Heather recently participated at AAAE’s 87th Annual Conference in Philadelphia on a social media panel, speaking about the importance of a positive approach and the use of social media.
