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Invite colleaguesHow an in-house creative team can develop videos that hit the mark (without breaking the budget)
Abstract
Demand for video content has never been higher. Creating marketing videos that are both authentic and tell the intended story can be challenging, expensive and time-consuming. This paper describes how refining the video creation process can help an in-house creative team develop videos that hit the mark — without breaking the budget.
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Author's Biography
Gaye Hill is Content Strategy Manager for Meredith College. She writes for media formats from print to video and manages the content her team produces. Previously, she held communication and fundraising roles at regional and international non-profits and taught writing at the community college level. She graduated Phi Beta Kappa with a BA in religion and an MA in English from Florida State University. She has served on the board of the College News Association of the Carolinas (CNAC) and has presented at regional and national conferences in the fields of marketing and communication.
Vanessa F. Harris is Director of Visual Communications at Meredith College. She provides art direction and design leadership to the College’s in-house design, video and web teams. She is responsible for developing and maintaining the graphic standards for the College’s identity, and designs important recruitment and signature publications. Before joining Meredith, she was director of graphic and print production for the International Society of Automation. She has also worked for UNC TV and several consumer magazines and is a published children’s book illustrator. She graduated from Parsons School of Design with a Bachelor of Fine Arts.