Communicating outside the inbox

Abstract

Many organisations use mass email as the main tool to communicate with employees. While email is a widely used and effective means of communication, it should not be the only channel used. It is important to create engaging content and campaigns in order to inspire employees and enhance communications. This paper analyses several case studies from the Johns Hopkins Medicine Marketing and Communications Department to illustrate how creative internal communication campaigns achieved measurable success through the use of a campaign strategy that uses effective, engaging content.