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Transforming supply chains through integrated business planning supported by advanced technologies
Integrated business planning first requires multi-disciplinary stakeholder collaboration and alignment, which can be very difficult to achieve in practice and the importance of which is often underestimated. Embracing and implementing a successful stakeholder engagement model requires intentional efforts to share information, remove long-standing silos, align on priorities and align on an execution strategy. Furthermore, planning for future demand through a shared execution strategy poses additional challenges given the complexities of projecting demand and aligning supply plans to marketing strategy and sales goals. This paper presents an overview of the common pain points experienced by supply chain professionals today, along with strategies for transforming supply chains through integrated business planning and the use of advanced technologies. By combining adequate organisational alignment with the power of advanced technologies, the full benefits of integrated business planning can be realised.
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Jeanette Shutay PhD, is Senior Director of Advanced Analytics at HAVI, a leading organisation whose services provide insights and solutions for the world’s largest foodservice brands, where she leads the Center of Excellence. In her role at HAVI, Jeanette provides cross-organisational and advanced analytics leadership supporting major company initiatives that involve data science research and software development. She has extensive experience working within the supply chain industry relating to forecasting and promotional analytics. Under Jeanette’s leadership, her team reduced new product forecasting error by 50 per cent from prior years and developed an integrated business planning cloud solution. Jeanette also works as an adjunct faculty member, providing dissertation-related methodological guidance for doctoral learners and developing data science courses. Throughout her career, Jeanette has served various functions in the analytics space, including assessment development, programme evaluation and statistical consulting.
Jill Ahern is Vice President of Strategy at HAVI, where she guides business growth for the advanced analytics and consulting practice, whose services inform the world’s largest foodservice brands and touch an estimated 70 million consumers every day. She brings to the role nearly 25 years’ experience directing complex business initiatives including product launches, business development teams, corporate events and joint ventures. Since joining HAVI in 2012, Jill has provided leadership in the areas of market and consumer insight, innovation and packaging strategy. Prior to HAVI, she was principal of Promentum, a business strategy and implementation consulting firm, and strategic development officer at VerticalXchange, where she launched and led numerous successful business-to-business trade ventures in diverse industries including food and beverage, cosmetics, discrete manufacturing and consumer packaging. Throughout her career, Jill has served a diverse client list including over a hundred Fortune 100 and 500 companies, non-profit organisations, governmental agencies, publishing companies and entrepreneurs, and has contributed widely to industry and trade articles. She holds a BA in psychology from the University of Minnesota and a MBA from the Carlson School of Management.
CitationShutay, Jeanette and Ahern, Jill (2019, June 1). Transforming supply chains through integrated business planning supported by advanced technologies. In the Journal of Supply Chain Management, Logistics and Procurement, Volume 1, Issue 4.