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‘On-demanding’: 12 social media trends that are opening up new opportunities for advertisers
Journal of Digital & Social Media Marketing,
7
(1),
28-34
(2019)
Abstract
In the world of social media marketing, advertisers face unprecedented opportunities and challenges. For this reason, they must understand current trends in social media. This paper describes 12 social media trends to inform advertisers looking to reach not only the most desirable consumer demographics, but how to reach them where they live: on the most popular social platforms and the mobile devices used to access them.
Keywords: social media; content; influencers; mobile
The full article is available to subscribers to the journal.
Author's Biography
Kieley Taylor is Global Head of Social, for [m]PLATFORM (part of GroupM), where her focus is on streamlining operations, disseminating thought leadership, training, best practices, and advocating on behalf of client interests with key publishing partners. She is the lead subject matter expert within social for GroupM clients. In this role she evangelises an audience-first approach to integrated planning and buying.
