The creative life cycle: Using DAM to get the most from creative workers

Abstract

This paper proposes the idea of using a centralised DAM system to aid creative workers in fulfilling their innovative potential while still incorporating all the aspects of a traditional creative production workflow. It introduces a circular life cycle of assets to the production process rather than the traditional linear one, and demonstrates how this process can enrich the assets produced by a company, as well as allowing creative workers to focus on generating new and exciting content rather than spending too much time searching for, and recreating material. It also shows how the digital life cycle can preserve previously lost information and assets, and shorten the time taken in approvals and collaborations.