Share these talks and lectures with your colleaguesInvite colleagues
Digital upcycling: Working with content we already have
This paper introduces the concept of ‘digital upcycling’, a cost-effective digital marketing process that analyses and improves historic web content. It explains how the ubiquity of digital content has led to wastage in digital marketing, and created an environment where brands are sitting on underperforming content. The paper includes case studies where simple and actionable upcycling techniques were used to grow search engine optimisation visibility and meet project goals.
The full article is available to institutions that have subscribed to the journal
Philip Woodward is Head of Content at Liberty, the biggest specialist digital marketing agency in Wales. He leads Liberty’s content team and advises brands in fashion, finance and e-commerce on best practice for content marketing and digital strategy.