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Going, going, gone! A profile of graduating students to inform engagement strategies
Journal of Education Advancement & Marketing,
1
(4),
329-337
(2017)
Abstract
How do we know that students are satisfied with their education so that they come back as engaged alumni? After speaking to 97 graduating students at Simon Fraser University (SFU)’s Department of Economics, we have developed a profile of our students that examines how they were engaged at SFU, their satisfaction with their education, their perception of the university and their future plans. A template of exit interviews is shared. This paper discusses engagement strategies for future students and these young alumni to combat the challenges we found in this study such as English as an Additional Language challenges in and outside of the classroom and international and domestic students challenges with finding post-graduate work.
Keywords: students, graduation, alumni, feedback, evaluation, profile
The full article is available to subscribers to the journal.
Author's Biography
Rebecca Ho is a student affairs professional with over seven years of experience at Simon Fraser University. In her current role as the Communications Officer for the Department of Economics, she uses communications to bridge the student and alumni experience. In 2014, she completed a Masters of Education (Educational Leadership, Post Secondary and Student Affairs) focusing on student and alumni satisfaction. In 2016, she presented at the Council of Advancement and Supporting Education District VIII Conference and the Canadian Council for the Advancement of Education conference. Her interests include data analytics, student to alumni transitions and social media.
