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Educational philanthropy: What are the predictors?
Journal of Education Advancement & Marketing,
2
(1),
46-56
(2017)
Abstract
Educational institutions have been traditionally considered as non-profit organisations, relying on individuals’ compassion and commitment to educational objectives. Studying the predictors of philanthropy to education is an important facet of educational philanthropy research. We identify three block predictors: human capital, social capital and financial capital predictors. Previous studies report that age, income and volunteering are major predictors of philanthropy. Our study shows that although, individually, these characteristics showed significant correlation with educational giving, there were other important factors that served as better predictors. Specifically, voting, homeownership and income were the top best predictors of educational philanthropy, according to our model.
Keywords: philanthropy; education; predictors; volunteering; private giving; educational institutions
The full article is available to subscribers to the journal.
Author's Biography
Asya Cooley teaches and conducts research at Oklahoma State University School of Media and Strategic Communications. She is also a PhD student in Public Policy and Administration at Mississippi State University (MSU). A native of Southwestern Russia, Asya is a communication graduate of Alcorn State University who went on to receive a master’s degree in mass communication from Louisiana State University. Asya served as MSU’s Director of Development. Her primary responsibility was to coordinate and implement major gifts programmes at three MSU areas: Graduate School, MSU Libraries and Shackouls Honors College. She also worked as MSU’s Director of Annual Giving. Asya’s research interests combine fields of mass communications and public administration. She focuses on non-profit management and educational advancement research. She is a member of the Council for Advancement and Support of Education (CASE), American Society for Public Administration (ASPA), Association for Research on Nonprofit Organisations and Voluntary Action (ARNOVA), Women in Higher Education Mississippi Network (WHEMN), and is an inductee into Pi Alpha Alpha Honorary Society. She has served as a Vice President of Membership with Public Relations Association of Mississippi (PRAM) and received a Top 40 Under 40 Award from Alcorn State University in 2012.
