Understanding customer preferences for airport access: Implications for forecasting

Abstract

This paper describes the creation of a model to forecast the demand for, and revenue from, travel on the Heathrow Express services between London Heathrow and central London. The construction of the model, based on a survey of passengers at Heathrow and statistical analysis of these survey data, is described, including the data collection and analytical methodology. The paper concludes with insights from the survey data and the analysis.