From strategy to execution: New forms of collaboration — integrating business partners into sales and operations planning processes

Author's Biography

Rolf Neise is a freelance consultant supporting multinational companies to optimise their supply chain (SC) management and logistics structures and as a lecturer at the International School of Management (ISM). Neise is a highlyacclaimed presenter and regularly speaks at supply chain related conferences around the world, specialising in topics involving collaboration, integrated business planning and container logistics. He has just published his first book Container Logistics which is the first one in this area from a shipper’s perspective. Prior to that he was working as the Global Head of Logistics Operations at BAT (British American Tobacco plc), in charge of defining BAT’s logistics strategy in the end-to-end supply chain. He managed the relationship with BAT’s lead logistics providers DHL and Kuehne & Nagel and drove the learning and development agenda for logistics, where he was responsible for the global logistics education programme in BAT developed with Cranfield University. Neise held several operational and strategic roles across the BAT group in Germany and the UK, such as Head of the European Supply Chain — Leaf. He was an essential member of the first truly global organisational set-up in BAT, the Global Leaf Pool, where he was responsible for logistics, planning and customer service, as well as the global rollout. Prior to BAT, Neise worked in several consultancies in Germany, Austria and Guatemala, where he gained an in-depth experience of reorganisation and optimisation projects in different industries (automotive, telecommunication, chemistry) in companies around the world. Neise majored in economic engineering at the Technical University Berlin; he wrote his doctoral thesis at the University of Stuttgart in transport logistics.