Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection

Vanhonacker, Wilfried R.

Practice paper

Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection

Wilfried R. Vanhonacker

Journal of Digital & Social Media Marketing, 2 (4), 345-350 (2015)

https://doi.org/10.69554/UYFE8050

Abstract

Viral waves in social-media space provide cost-effective opportunities for real-time marketing. This paper provides some guidelines on wave judgment, timing, and how to ride a viral wave in order to transform wave momentum into brand momentum and enhance a brand’s standing in the digital era.

Keywords: real-time marketing; social media; branding; brand relevance; momentum strategy; viral wave

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Citation

Vanhonacker, Wilfried R. (2015, February 1). Surfing social-media waves to propel a brand’s momentum: What wave, and when and how to ride it to perfection. In the Journal of Digital & Social Media Marketing, Volume 2, Issue 4. https://doi.org/10.69554/UYFE8050.