The art of ‘Philanthroship’: Blending non-profit and corporate goals for outside-the-box partnerships benefitting brand and community

Abstract

When it comes to corporate partnerships and brand marketing, navigating the rapidly changing landscape can be a challenge for many event-based non-profits. Among the most successful non-profit organisations today are those that blend their missions and goals with the objectives and goals of their corporate partners for the betterment of the entire community. This paper discusses the key to having exceptional success in developing non-profit–corporate partnerships: stop, look and listen.