This case study describes the process of supplying the global market with audio-visual material that is localised for its intended territory. The reader will gain an insight into how this is executed and how to overcome the challenges along the way.
Keywords: DAM; localisation; dubbing; international content distribution; digital supply chain
The full article is available to subscribers to the journal.
Boldon, Robin and Carter, Rod (2013, March 1). Lost in translation/ Managing multi-lingual A/V and metadata in the digital supply chain. In the Journal of Digital Media Management, Volume 1, Issue 4. https://doi.org/10.69554/EBPF3794.
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