Advancing media asset value: From storage to operational decisions

Abstract

For entertainment and media (E&M) companies, digital photographs, videos, music and animations are among their more valuable and unique assets. Yet challenges related to media asset management (MAM) are keeping many studios and other E&M companies from harnessing the broader value of their digital assets. Today, MAM is about more than simply cataloguing, searching, storing and archiving. It is about balancing the portfolio of investments in strategic content across business units, channels and platforms, allowing MAM to become a key enabler of operational decision making.