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The increasing importance of workflow automation for over-the-top publishing
Journal of Digital Media Management,
7
(2),
174-188
(2018)
Abstract
The rapid growth of the over-the-top (OTT) space, combined with the birth of new players, platforms and devices, has increased the need to simplify workflows for media publishers and their teams. This paper addresses five specific workflows for the upload/ingestion, transcoding and publishing of live streams, on-demand video and audio content, based on consultations with customers of online video platforms (OVPs). While these workflows can be accomplished manually, they can mostly be automated by using an OVP.
Keywords: OVP; streaming; workflow automation; media management; multiplatform; Roku; Fire TV; Apple TV
The full article is available to subscribers to the journal.
Author's Biography
Andreas Kisslinger is CEO and Head of Product Development at Lightcast.com. He has over two decades of experience as a serial entrepreneur, having launched eight companies in the verticals of advertising, app development and streaming technologies. He founded Lightcast.com in 2010 and still serves as CEO of its parent company, Cross Media Group. He has a master’s degree in media and political science and has served as host for CBN’s music television show ‘One Cubed’, with over 250 episodes aired across numerous television networks, including ABC Family and Main TV in Europe.
