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Social media risk: Taming the tiger without stifling innovation
‘Social media’ is no longer just the latest buzzword or an experiment for cutting-edge marketing teams. The way customers are communicating is changing, with online conversations about the majority of organisations taking place right now. However, what is the potential impact on an organisation if something goes wrong? This paper looks at how to keep control of social media assets without stifling innovation and competitive advantage.
The full article is available to institutions that have subscribed to the journal.