Aprons and algorithms: Meeting the service experience expectations of ‘generation picky’

Greenhalgh, Tim

Aprons and algorithms: Meeting the service experience expectations of ‘generation picky’

Tim Greenhalgh

Journal of Brand Strategy, 5 (3), 328-333 (2016)

Abstract

Continuous thinking is the undeniable future of all things retail – understanding how ‘share of experiences’ leads to happier customers and creates a future proof and distinctive proposition.

Keywords: brand experience; retail; shopper behaviour; Gen Z

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Citation

Greenhalgh, Tim (2016, December 1). Aprons and algorithms: Meeting the service experience expectations of ‘generation picky’. In the Journal of Brand Strategy, Volume 5, Issue 3.