Continuous thinking is the undeniable future of all things retail – understanding how ‘share of experiences’ leads to happier customers and creates a future proof and distinctive proposition.
Keywords: brand experience; retail; shopper behaviour; Gen Z
The full article is available to subscribers to the journal.
Greenhalgh, Tim (2016, December 1). Aprons and algorithms: Meeting the service experience expectations of ‘generation picky’. In the Journal of Brand Strategy, Volume 5, Issue 3. https://doi.org/10.69554/MGTH9347.
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