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The student thank-you letter: Increasing responses, improving quality and showing gratitude
Journal of Education Advancement & Marketing,
3
(2),
130-137
(2018)
Abstract
This paper demonstrates the process and benefits of centrally collecting, reviewing and sending scholarship-recipient thank-you letters. It offers guidance on how to move scholarship-recipient thank-you notes to an online form and reviews the pros, cons and lessons learned.
Keywords: donor relations; scholarship thank-you letters; scholarship; donors
The full article is available to subscribers to the journal.
Author's Biography
Brittany Fowler has been passionately serving the University of Tennessee, Knoxville, since July 2015. In her role, she works with alumni and friends of the university to ensure that all gifts are thanked timely and appropriately and promotes donor retention by showing the impact of gifts across campus through various outlets, including mail, e-mail, social media, scholarship thank-you letters, handwritten notes, website and events throughout the year. Brittany manages the stewardship process of annual gifts, first-time gifts, planned gifts and consecutive year giving. She also streamlined the scholarship-recipient thank-you-note process and reinvigorated the Accomplished Alumni Award programme. Brittany has a bachelor’s degree in management from Clemson University and is currently enrolled in the graduate school at UT.
