Rights management for a global magazine business: Strategy, standardisation and simplification

Payne, Ellen

Opinion/Comment

Rights management for a global magazine business: Strategy, standardisation and simplification

Ellen Payne

Journal of Digital Media Management, 2 (4), 294-297 (2014)

https://doi.org/10.69554/AHWK9614

Abstract

This paper looks at how a global magazine publisher approached rights management of its content for a large-scale digital asset management system. By standardising contracts and simplifying its rights model, Hearst has built a database that automates rights clearances for much of its content.

Keywords: rights management; magazines; publishing; Hearst magazines

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Citation

Payne, Ellen (2014, March 1). Rights management for a global magazine business: Strategy, standardisation and simplification. In the Journal of Digital Media Management, Volume 2, Issue 4. https://doi.org/10.69554/AHWK9614.