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Book review

‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’ by David Aaker

Ryan S. Eanes
Journal of Brand Strategy, 7 (1), 92-93 (2018)
https://doi.org/10.69554/BMQN7491

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Citation

Eanes, Ryan S. (2018, June 1). `‘Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires’` by David Aaker. In the Journal of Brand Strategy, Volume 7, Issue 1. https://doi.org/10.69554/BMQN7491.

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cover image, Journal of Brand Strategy
Journal of Brand Strategy
Volume 7 / Issue 1
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