Reduce complexity, increase productivity, recover control, drive innovation: Four steps to profitability

Abstract

Faster, better, more — the technological advances of the last decade make more and more possible and also lead to higher and higher requirements, which lead inevitably to more complex production processes. Nothing other than workflow management can reverse this trend. Therefore, hardly any other buzzword is so popular — and misused. This paper gives information based on real media projects for companies such as Sony, Time Warner, A+E Networks, Red Bull, ARD, etc to show what intelligent workflows are truly capable of and how other ‘hyped-up’ topics such as BPM/SCM, MAM/DAM, SOA/EAI, FIMS/BXF etc all fit into a simple and consistent overall picture.