The future of experience: Why brands and retailers need to look at trends and innovation in experience culture, as consumer appetites for experiences reach critical mass
The experience economy has given way to a culture of high expectations that go far behind goods and services. Fuelled by the tech boom, today’s consumer seeks immersive experiences that enable escapism.
Greene, Lucie (2016, December 1). The future of experience: Why brands and retailers need to look at trends and innovation in experience culture, as consumer appetites for experiences reach critical mass. In the Journal of Brand Strategy, Volume 5, Issue 3. https://doi.org/10.69554/GLNJ3273.
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