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Book review

The Paradox Planet. Creating Brand Experiences for the Age of I by José Fernández-Cavia

José Fernández-Cavia
Journal of Brand Strategy, 7 (4), 389-390 (2019)
https://doi.org/10.69554/TURL4201

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Citation

Fernández-Cavia, José (2019, March 1). `The Paradox Planet. Creating Brand Experiences for the Age of I` by José Fernández-Cavia. In the Journal of Brand Strategy, Volume 7, Issue 4. https://doi.org/10.69554/TURL4201.

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cover image, Journal of Brand Strategy
Journal of Brand Strategy
Volume 7 / Issue 4
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