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A latte collaboration: Building a campus social media community over coffee
Journal of Education Advancement & Marketing,
4
(1),
51-62
(2019)
Abstract
This paper provides guidance and examples from senior social media managers in higher education for building an effective strategic relationship between social media managers/users across disparate departments and audiences. The paper discusses skills, best practices, and common issues that plague all social media managers and how the creation of a supportive collective can evolve into an institution-wide social media policy that finds its roots in the trenches rather than being created by top administrators and implemented from the top down. It also provides specific examples for how others can create a similar support group at their organisation or university.
Keywords: Higher education; social media; best practices; social swap; social media policy; retargeting; strategy; communications
The full article is available to subscribers to the journal.
Author's Biography
Stephanie Skordas has served as Senior Associate Director, Communications, at Wake Forest University School of Business since 2013, and joined Wake Forest University’s Communications and External Relations team in 2011. She provides strategic communications, public relations, marketing, and social media to further the school’s brand. Before joining the university, Stephanie worked in corporate communications for North Carolina’s largest health care insurer and created integrated marketing campaigns for clients in the higher education, financial services, home furnishings, health care, pet care, and hospitality industries in public relations agencies. Her media relations experience was honed as a broadcast journalist for nearly two decades. Stephanie holds a BA from the University of North Carolina School of Journalism, now the School of Media and Journalism.
Lisa Snedeker is Director of Communications and Marketing at Campbell University, Norman Adrian Wiggins School of Law. Prior to that, she served as Director of Communications, Public Relations, and Marketing at the Wake Forest University School of Law from 2008-2018, and at the School of Business for the year previous, handling media relations. Before joining Wake Forest, she was a reporter and editor for a number of news outlets including The Associated Press, the Las Vegas Sun and the St. Louis Post-Dispatch and she served as the communications director at MGM Grand Hotel-Casino in Las Vegas. She is an executive board member for Converge South, an annual tech and marketing conference, and is a frequent contributor to many blogs including The Huffington Post and No Depression magazine.
