Artificial intelligence (AI) as the key to future viability: Fraport’s AI strategy

Abstract

Fraport’s artificial intelligence (AI) strategy positions AI at the core of its future development in response to post-pandemic recovery challenges, labour shortages and increasing competitive pressure in the airport sector. The strategy aims to enhance operational efficiency, passenger and employee experience, and sustainability through intelligent, data-driven processes. AI is treated not as a standalone technology but as part of a holistic transformation spanning people, processes and technology. Key applications include resource planning, automation of routine tasks and data-driven decision making. Implementation is supported by employee involvement and upskilling, structured governance, and a robust data strategy. Ethical principles — including data protection, transparency, fairness and sustainability — are embedded through group-wide guidelines and training. Success depends on cross-functional collaboration, strategic prioritisation and scalable deployment of use cases. The paper demonstrates how a coordinated AI strategy can drive innovation, efficiency and long-term competitiveness in airport management. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.