Artificial intelligence in donor relations
Abstract
This paper explores how artificial intelligence (AI), especially tools such as ChatGPT, can support the work of donor relations in development without replacing the human element that makes such work meaningful. Through firsthand examples, this paper describes how AI was initially adopted out of necessity and gradually became part of everyday tasks such as drafting acknowledgment letters, planning project timelines and analysing data. Each of the paper’s sections analyses how AI can help save time, strengthen development communications and create space for more intentional relationship-building with donors and colleagues. The paper also reflects on the ethical considerations that come with these tools, including privacy, transparency and the importance of maintaining a consistent and authentic voice. Rather than presenting AI as a solution to every challenge, the piece frames it as a practical support system for teams aiming to work more efficiently while remaining grounded in values such as gratitude and care. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.
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Author's Biography
Helbragga J. Graubman is Assistant Director of Annual Giving, Direct Marketing at the University of North Carolina at Chapel Hill. In this role, he supports multichannel donor engagement strategies that include mass solicitations, crowdfunding and targeted campaigns to reach a wide range of alumni, parents, students and friends. He has worked in non-profit communications for over a decade, with a focus on building meaningful donor relationships through clear, inclusive and emotionally resonant messaging. Helbragga is currently pursuing a master’s degree in digital communications at the University of North Carolina at Chapel Hill, and his academic work explores the ethical use of artificial intelligence (AI) in communications and fundraising. He has presented on AI-supported stewardship strategies at CASE District II and is actively involved in institutional conversations about responsible AI adoption across advancement offices. His professional and creative projects often blend storytelling, technology and accessibility. Whether designing donor journeys or experimenting with new AI platforms and tools, Helbragga approaches his work with curiosity and a commitment to keeping the human element at the center of all communication. Outside of his professional role, Helbragga is the founder of Paper Prayers, a mission-driven start-up focused on sustainable ceremonial paper goods. He lives in Pittsboro, North Carolina, where he balances his work in development with community engagement, creative writing and a deep interest in how emerging technologies can serve human relationships more thoughtfully.
