Advancing diversity in higher education philanthropy: Lessons from Brown University’s engagement with alumni
Abstract
Over the past five years, Brown University’s Division of Advancement has intentionally strengthened fundraising for initiatives that aim to create a more diverse and inclusive academic community that extends a warm welcome and gives a sense of belonging to all. This aligns with the university’s mission and values to foster an inclusive and engaged community dedicated to advancing knowledge and free inquiry for the betterment of society, and in which all members can participate fully. The BrownTogether campaign, which concluded in December 2024, was successful at strengthening philanthropic giving to help fulfil this commitment. The campaign surpassed its initial US$3bn fundraising goal more than a year ahead of schedule and raised a remarkable $4.44bn. The campaign’s success was partly due to the substantial contributions made by alumni of colour. Driven by intentional, strategic efforts to engage all alumni — particularly by strengthening connections with alumni of colour — the Division of Advancement pursued two goals: Firstly, to establish inclusive objectives that raise awareness among all alumni about the importance of diversity and inclusion, fostering meaningful opportunities for alumni of colour to engage with the institution through shared interests and relevant issues. Second, to advance a culture rooted in collaboration, open-mindedness and the integration of diverse perspectives. This culture emphasised empowering individuals to take initiative and fostering a sense of ownership and belonging, aligning with the shared equity leadership model framework. This paper analyses the key engagement strategies that strengthened relationships with alumni of colour. In particular, the paper examines Black philanthropic traditions and historical barriers to giving, and explains how intentional engagement events can increase volunteerism and philanthropy among alumni of colour. While the division works with alumni of all identities and backgrounds, the Division of Advancement’s strong partnership with the Inman Page Black Alumni Council is highlighted as an example of a successful collaboration. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.
The full article is available to subscribers to the journal.
Author's Biography
Alyssia Coates is Senior Director of Development, Inclusive Philanthropic Engagement at Brown University. She oversees the Advancement strategic plan and is responsible for the coordination and collaboration across various units within the division and with university campus partners. She is the advancement academic liaison to the administrative and faculty leadership for the Office of Diversity and Inclusion, the Centers for the Study of Race and Ethnicity in America and the Ruth J. Simmons Study of Slavery and Justice to advance the university’s campaign priorities. Dr Coates formerly served 24 years at the University of Notre Dame in several leadership roles, including the regional director of development, senior leader for the enrolment management team and professor for the College of First Year of Studies. Dr Coates started a national early outreach recruitment model and established a Notre Dame presence across the USA to identify middle and high school students to cultivate a pipeline of highly talented students for selective colleges and universities. She received a BA and MA from Binghamton University, was a doctoral fellow at Eastern Michigan University, and received a Specialist in educational leadership. She earned her PhD in organisational leadership from Andrews University. She is a certified Maxwell Leadership coach and presents annually for the Council for Advancement and Support of Education, the Association of Fundraising Professionals and the National Assoication of Diversity Officers in Higher Education. She is a member of the National Consortium of Doctors, LTD and Delta Sigma Theta, Incorporated.
