Six steps for a modern digital strategy
Abstract
In today’s rapidly shifting financial landscape, digital transformation is no longer a destination; it is a continuous journey. Financial institutions must evolve from reactive upgrades to proactive digital strategy planning. At Travis Credit Union, a six-step framework was implemented to advance meaningful and sustainable progress in digital initiatives, reflecting this philosophy. This paper outlines that framework and offers practical guidance for financial organisations seeking to modernise with intention and purpose. The main insights from this paper include a modern framework for digital strategy and insights into conducting a digital audit, aligning internal capabilities with industry trends and fostering organisational buy-in. Readers will gain actionable strategies to initiate and sustain digital maturity, tailored to the needs of financial institutions. This article is also included in The Business & Management Collection which can be accessed at https:// hstalks.com/business/.
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Author's Biography
Grant Karsas is the Vice President of Digital Experience at Travis Credit Union, a Northern California– based institution with over US$5bn in assets and more than 260,000 members. Since joining in late 2021, Grant has led cross-functional teams in driving transformative initiatives across digital banking, account opening and marketing, resulting in dozens of new features that elevate the member experience. With more than 18 years of experience in financial technology, marketing and financial wellness — including leadership roles at PenFed Credit Union, KeyBank, Morningstar and HelloWallet — Grant brings deep expertise in digital strategy, experience design and product adoption. Under his leadership, Travis is delivering digital solutions that meet members where they are — leveraging artificial intelligence, personalisation and new technologies to simplify everyday banking, provide more meaningful interactions and create experiences that feel tailored to each individual. These initiatives not only empower members with greater choice and convenience but also strengthen the relationship between the credit union and the communities it serves.
