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Practice paper

The realities and next generation of network strategies

John Ames
Journal of Supply Chain Management, Logistics and Procurement, 8 (2), 159-168 (2025)
https://doi.org/10.69554/XXUV5854

Abstract

Network strategy has evolved from periodic, cost-focused network redesigns into continuous, digital decision support as supply chains face rising volatility, disruptions, and complexity. Modern approaches leverage cloud-based digital models to evaluate both transformational and non-transformational decisions, including operations, risk, ESG, and capital investments. Leading organizations balance cost with resiliency, service, agility, and sustainability, redefining what “good” looks like end to end. Advances in AI, simulation, and blended optimization enable faster, repeatable, and implementable analysis at Stock Keeping Unit (SKU) level. However, success depends equally on new analytical skills, cross-functional alignment, and change management. This new approach requires how design teams may work with internal colleagues and external consulting partners. The value proposition for this new approach has never been higher. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.

Keywords: digital model; supply chain design; decision support for planning; supply chain; consulting partners; supply chain centre of excellence

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Author's Biography

John Ames has spent the last 15+ years in the supply chain planning and design space, working mostly with technology startups and small tech companies like LogicTools, LLamasoft, Optiant and Logility to name a few. Working with customers and partners to develop sustainable design practices was where John spent most of his career, working with large global 500 companies and consulting partners to create sustainable, value-driven supply chain design teams. John received his MBA from the J.L. Kellogg School of Management with degrees in Organizational Behavior, Management & Strategy, and Marketing. He currently serves as Vice President of Business Development for Optilogic, the new leader in supply chain design solutions.

Citation

Ames, John (2025, December 1). The realities and next generation of network strategies. In the Journal of Supply Chain Management, Logistics and Procurement, Volume 8, Issue 2. https://doi.org/10.69554/XXUV5854.

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cover image, Journal of Supply Chain Management, Logistics and Procurement
Journal of Supply Chain Management, Logistics and Procurement
Volume 8 / Issue 2
© Henry Stewart
Publications LLP

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