Maximising the value of digital content throughout its life cycle: A case study of the LA Philharmonic Orchestra
Abstract
This paper examines how digital asset management (DAM) can maximise the value of digital content throughout its life cycle. It specifically highlights the LA Philharmonic Orchestra as a model of innovation in adapting its digital media strategy to meet the demands of a changing technological landscape and evolving audience expectations. Through interviews conducted at the orchestra, several key areas of interest emerged that deepen our understanding of how DAM facilitates digital initiatives. These areas include social media marketing, metadata management and remote working practices. The research finds that DAM is central to a complex media ecosystem that encompasses not only DAM technology and the systems with which it interacts but also the workflows, processes and individuals involved. While this paper concentrates on the specific context of the LA Philharmonic Orchestra, the insights gained can be beneficial for classical music performing organisations more broadly, as well as other nonprofit cultural entities, such as museums and art institutions. This case study underscores the importance of understanding how cultural organisations adapt to the demands of modern audiences and the changing technological environment, highlighting the role of DAM in supporting this digital adaptation. This article is also included in The Business & Management Collection which can be accessed at http://hstalks/business.
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Author's Biography
Brian Kavanagh is a lecturer in digital innovation at the Department of Digital Humanities at King’s College London, where he leads a master’s degree programme in Digital Asset and Media Management. With a background in the technology sector as a media manager and programmer, he brings a wealth of practical experience to his teaching. His tenure at the Royal Irish Academy of Music underscores his versatility and deep-rooted passion for music education. His research currently delves into the pressing challenges and exciting opportunities that classical music performing organisations encounter as they navigate the evolving digital landscape. He earned his PhD from Imperial College Business School, providing him with a solid foundation to critically explore the intersections of technology and management theory.
Theresa Regli is a global expert in digital asset and media management (DAM), with over 30 years of experience in the digital technology industry. She advises executives, project/product leads and private equity investors on the DAM marketplace, data orchestration, content supply chain, artificial intelligence and technology stack strategy. In addition to serving as DAM industry partner and lecturer in the digital media master’s programme at King’s College, she is a graduate of the Oxford University Future of Sustainable Business Programme, and since 2023 also advises clients on sustainable business and technology practices.
