Tracking digital assets against script changes: A new paradigm for creative production
Abstract
This paper explores the challenges of modern production, where the creative process is no longer linear. Today’s dynamic workflows, with script and visual development in constant flux, often lead to logistical chaos, costly delays and creative friction due to version control issues. This new paradigm requires new technological foundation built on two principles: interoperability and ontology. Interoperability allows different software to exchange data seamlessly, while a shared ontology acts as a common language to define relationships between production artefacts and their digital assets. These would create a transparent ‘supply chain of custody’, tracking every asset’s history from start to finish. This article is also included in The Business & Management Collection which can be accessed at http://hstalks/business
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Author's Biography
Mickael Delcourt is Sales Director for the Americas at Backlight, where he leads the Media & Entertainment sales team and guides its go-to-market strategy. Mickael built his career in sales and business development within the media and entertainment industry. His experience includes key roles at industry leaders such as Sony, Avid and AWS, where he provided complex technology solutions to major broadcasters and studios, including the Walt Disney Company. With deep expertise in media asset management systems, he is focused on solving challenges at the crossroads of content creation and workflow. He also gives back by mentoring professionals through the Hollywood Professional Association.
