Enterprising digital transformation across the healthcare ecosystem

Author's Biography

Melissa Hendricks is the Vice President of Worldwide Marketing and Communications and focuses on stewardship of the Cerner brand across domestic and global markets. She leads teams that develop marketing strategies designed to grow the business, improve brand perception and articulate the company’s value proposition. Since she joined Cerner, in 2005, Melissa has held leadership roles responsible for shaping the company’s market presence, most recently serving as vice president of marketing strategy. In her tenure at Cerner, she has led multiple projects that advance the Cerner brand, including the rebranding of the corporate identity and the redesign of its digital presence. She had previously had more than a decade of experience in roles of increasing responsibility in the consumer packaged goods industry, including roles at Cadbury Schweppes and Schering Plough. Her role in advancing the brand has received industry recognition, including profiles in the fourth and fifth editions of Designing with Brand Identity. She is an active leader in the healthcare industry and her community, serving as a board member for the Nashville Health Care Council; the College of Healthcare Information Management Executives (CHIME) Education Foundation; the University of Missouri — Kansas City Bloch Marketing Advisory Council; Boys Hope/Girls Hope of Kansas City and St. Paul’s Episcopal Day School. A proponent of continuing education, she is a fellow of Nashville Health Care Council and the American College of Healthcare Executives (ACHE), as well as a CHIME Foundation Certified Healthcare Executive. She is a graduate of the University of Missouri — Columbia, where she earned a Bachelor of Arts degree in speech communication and Spanish. She also received her Master of Business Administration from Rockhurst University.

David Chou is the Chief Information & Digital Officer for Children’s Mercy Kansas City. Previously, he held the CIO position at the University of Mississippi Medical Center, the state’s only academic health science centre. He also served as senior director of IT operations at Cleveland Clinic Abu Dhabi and as CIO at AHMC Healthcare in California. David is one of the most mentioned CIOs on social media and an active member of HIMSS and serves on the board of CHIME.