Strategic alignment and leadership influence: The crucial role of senior stakeholder management in modern corporate real estate

Abstract

Corporate real estate (CRE) leaders operate at the intersection of business strategy, operational efficiency and, most importantly, financial stewardship. Their role extends far beyond managing physical spaces; they are instrumental in aligning all real estate decisions with the organisation’s long-term vision and performance goals. To succeed in this complex environment, particularly in the post-COVID-19 era, CRE professionals must collaborate with a diverse range of stakeholders, including C-suite executives who shape strategic direction, business unit (BU) leaders focused on functional outcomes, finance teams that scrutinise cost and investment decisions and facility managers and external service providers who are responsible for the day-to-day management of real estate assets. Navigating these relationships demands a deliberate and strategic approach to stakeholder management. It involves understanding and balancing often competing priorities, communicating the value of CRE initiatives clearly and building trust across all levels of the organisation. Stakeholder management is not merely a supporting function, but a core competency that influences the success of portfolio transformations, workplace strategies, capital investment and sustainability goals. This paper delves into the theories and practical applications of stakeholder engagement within the CRE context. It offers insights into identifying and prioritising stakeholders, managing diverse expectations and implementing structured engagement strategies that drive alignment between real estate actions and broader business objectives. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.