Revitalising marketing’s digital content chain

Christian, Jon

Practice paper

Revitalising marketing’s digital content chain

Jon Christian

Journal of Digital Media Management, 1 (2), 162-170 (2012)

https://doi.org/10.69554/NTQP1176

Abstract

New marketing models promise to increase the value of organisations’ fast growing and sometimes voluminous digital marketing assets. Embracing the as-a-service approach enables more collaborative and dynamic ways of working across the value chain, returning benefits in cost, efficiencies and new opportunities.

Keywords: DAM; BPaaS; marketing collateral; digital marketing assets; metadata management

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Citation

Christian, Jon (2012, July 1). Revitalising marketing’s digital content chain. In the Journal of Digital Media Management, Volume 1, Issue 2. https://doi.org/10.69554/NTQP1176.