New marketing models promise to increase the value of organisations’ fast growing and sometimes voluminous digital marketing assets. Embracing the as-a-service approach enables more collaborative and dynamic ways of working across the value chain, returning benefits in cost, efficiencies and new opportunities.
Keywords: DAM; BPaaS; marketing collateral; digital marketing assets; metadata management
The full article is available to subscribers to the journal.
Christian, Jon (2012, July 1). Revitalising marketing’s digital content chain. In the Journal of Digital Media Management, Volume 1, Issue 2. https://doi.org/10.69554/NTQP1176.
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