Smart buildings at a crossroads: The evolution of building software-as-a-service
Abstract
The promise of smart buildings — structures that dynamically respond to the needs of occupants while optimising energy consumption and operational efficiency — has long been on the horizon. Yet, the industry finds itself at a crossroads: ripe for disruption, but seemingly stuck in a state of inertia. While initial enthusiasm, driven by the COVID-19 pandemic and the rise of environmental, social and governance (ESG) initiatives, spurred innovation, recent shifts in workplace dynamics and potential policy changes are creating both opportunities and challenges. This paper explores the evolving landscape of smart building technology, examining the factors influencing its adoption, the transformative potential of software-as-a-service (SaaS) models and the disruptive force of agentic artificial intelligence (AI). Furthermore, it addresses the persistent hurdles related to data management, the imperative for an ecosystem approach to value creation and the crucial role of interoperability in realising the full potential of intelligent, adaptive buildings. This article is also included in The Business & Management Collection which can be accessed at https://hstalks.com/business/.
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Author's Biography
Elisa Rönkä has recently been appointed as the Managing Director of Digital for Europe, Middle East and Africa at Johnson Controls, where she holds commercial responsibility for the cloud-based smart building platform, OpenBlue. Prior to joining Johnson Controls, she played a pivotal role in Siemens Smart Infrastructure, leading the go-to-market for several cloud-based smart building products in Europe and globally, and overseeing the commercial integration of acquisitions in the smart building software-as-a-service (SaaS) sector. Recognised as an active thought leader in the industry, she frequently delivers keynotes at international conferences and lectures at universities, focusing on the value creation and return on investment of smart building solutions. Her expertise spans building and scaling SaaS businesses, transforming traditional sales organisations and driving digital adoption across complex international markets. Her mission lies in bridging innovative technology with practical implementation, driving digital transformation and unlocking value for both businesses and building occupants. She is passionate about reshaping the built environment, advocating for buildings as dynamic interfaces that enhance well-being, business outcomes and sustainability.
