A multimedia resource
for teaching and learning
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New resource currently on trial
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The Business & Management Collection provides easy access to over 10,000 multimedia lectures, case studies, introductory level 'key concepts', interviews designed to support student seminar discussion and peer-reviewed vocational articles (in 22 journals).
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Universities and business schools around the world are benefiting
from The Business & Management Collection
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Examples of available publications:
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What is marketing?
Dr. Annmarie Hanlon
Cranfield School of Management, UK
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How a local brand can compete against international giants
Dr. Nükhet Vardar
Founder, El Izi Communications Consultancy, UK
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B2B data-driven marketing
Prof. Ruth P. Stevens
NYU Stern School of Business, USA
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The yellow duck: a marketing case study
Mr. Roddy Mullin
Helmsmen Business Consultants, UK
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C5 electric car: failure of a marketing strategy
Mr. PR Smith
Consultant, PR Smith, UK
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Overview of market research
Mr. Jean-François Denault
Marketing Consultant, Canada
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Browse Journal
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The Indian Premier League: The creation and management of a global sports branding phenomenon
Jay I. Sinha, Associate Professor, Temple University, USA
Ravindra Chitturi, Associate Professor of Marketing, Lehigh University, USA
Sunil H. Contractor, Visiting Assistant Professor of Marketing, The University of Tampa, USA
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Browse Journal
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Social media celebrities as influencers in brand communication: An empirical study on influencer content, its advertising relevance and audience expectations
Castulus Kolo and Florian Haumer, Macromedia University, Germany
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Embed in your course
You can easily embed content from the collection directly into your course materials, website, or Learning Management System.
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Content Suggestions
HSTalks content specialists are available to provide a curated list of publications to complement your course. Just send an email to access@hstalks.com and attach a syllabus.
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For assistance, contact HSTalks subscriber support:
Subscriber Support, Henry Stewart Talks Ltd
Tel: +44 (0) 20 7092 3480, Email: access@hstalks.com
Address: 40/41 Museum Street, London WC1A 1LT, United Kingdom
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Follow HSTalks
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