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1. The distinctive nature of sport marketing
- Prof. Simon Chadwick
- Archived Lectures *These may not cover the latest advances in the field
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2. Attracting and retaining sports fans
- Dr. Ben Shields
- Prof. Irving Rein
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3. Creating and managing sport teams' brands
- Prof. Andre Richelieu
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4. Sport and the international marketing environment
- Mr. Paul Kitchin
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5. Marketing major events
- Dr. Dave Arthur
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6. Strategy in sponsorship - the basis for creativity
- Mr. Shaun Whatling
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7. The brand game: Club vs Country
- Mr. Ed Coan
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8. Future of sports marketing: trends, challenges, solutions
- Mr. Gareth Moore
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9. Marketing major sports venues - the Amsterdam ArenA case
- Dr. Andrea Santini
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10. Creative sport marketing communications - the case of Atletico de Madrid
- Mr. German Robles Gonzales
Printable Handouts
Navigable Slide Index
- Introduction
- Overview
- Classification (1)
- Classification (2)
- Classification (3)
- Scope and impact (1)
- Scope and impact (2)
- Impact of special events
- Positive social and cultural impacts
- Positive physical and environmental impacts
- Positive political impacts
- Positive tourism and economic impacts
- Negative social and cultural impacts
- Negative physical and environmental impacts
- Negative political impacts
- Negative tourism and economic impacts
- Marketing defined
- Definition of sport marketing
- Unique characteristics (1)
- Unique characteristics (2)
- People
- Product
- Price
- Promotion
- Place
- A model of strategic sport event marketing
- Stage one
- Objectives
- Stage two
- Situation analysis: issues analysis
- Situation analysis: SWOT analysis
- Stage three
- Market segmentation
- Stage four
- Integrated communications mix (1)
- Integrated communications mix (2)
- Stage five
- Stage five: implementation
- Example: action plan
- Stage five: control and evaluation
- Conclusion
- References
Topics Covered
- The classification of major events
- The scope and impact of major events
- Sport versus generic marketing
- Strategic event marketing planning
Talk Citation
Arthur, D. (2008, May 22). Marketing major events [Video file]. In The Business & Management Collection, Henry Stewart Talks. Retrieved March 29, 2024, from https://hstalks.com/bm/729/.Export Citation (RIS)