TY - ADVS TI - How to articulate uniqueness and measure success AU - Short, Jeremy A2 - Short, Jeremy A2 - Ketchen, Dave PY - 2022 DA - 2022/10/30 UR - https://hstalks.com/bm/5100/ AB - SMART goals, Balanced scorecard, Triple bottom line, Vision statement, Mission statement DB - The Business & Management Collection SN - 2059-7177 ID - 5760 PB - Henry Stewart Talks ER -