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Colombian multinationals

Published on June 30, 2021   38 min

A selection of talks on Strategy

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0:00
Hi, my name is Massiel Carolina Henriquez Parodi, I'm a PhD research fellow at the University of Agder in partnership with the University of Udine. I'm here to present to you a lecture about "Colombian Multinationals".
0:13
First, we will talk about the country profile of Colombia, a little bit of its internationalization history, also, we will talk about the exports of goods and services that come from Colombia and outward foreign direct investments. Then we will pass them to foreign drivers that motivate internationalization of Colombian firms, where are the main markets and the main barriers that hinder that from happening. At the end, we will talk about successful case studies of Colombian multinationals, specifically Juan Valdez, and Crepes & Waffles, and then we will have a conclusion.
0:50
Colombia is the most northern country of South America, its capital, is Bogota, and the neighbor countries by land are Panama, Venezuela, Peru, Ecuador and Brazil. But by sea, the neighbors are Costa Rica, Dominican Republic, Haiti, Honduras, Jamaica, Nicaragua, and Cayman Islands. The surface is 1,141,748 square kilometers, it is the only country in South America that has coasts, to the Pacific Ocean and to the Caribbean Sea with a population of 48.2 million inhabitants and a GDP per capita by 2019, $6,667 US, in the doing business ranking, it is classified as number 65 out of 190 countries and is considered to be the fourth largest economy in Latin America after Brazil, Mexico, and Argentina.