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0:00
Hello, my name is Mariusz Soltanifar and I am a researcher in the area of
corporate entrepreneurship and marketing lecturer at
the Hanze International Business School in Groningen in the Netherlands.
Today I'm gonna be talking about business development through innovation,
and how it can be used to create additional value for all stakeholders.
I will be using the Alexa Artificial Intelligence platform
as an example and the impact it has on its developer, Amazon.
We'll learn more about artificial intelligence itself and the market for it.
0:39
Let us first have a look at the overview of what I've prepared.
First, the nature of the challenge is highlighted.
Second, the company itself is presented,
third the explanation of what has been done, so action taken is discussed,
fourth, the outcome is revealed. And lastly,
I will be presenting the learning from this case.
1:02
The rapid development of
artificial intelligence is currently changing the world around us.
Talks about creative destruction of jobs, communication channels,
and possible communities have been going around for a while now,
while the upsides are often overlooked.
The introduction of smart devices will create
a whole new sales channel for marketeers and business developers.
According to Statista,
the number of smartphone users worldwide today surpasses
3 billion and is forecast to further grow by several,
100 million in the next few years.
Technology enterprises have funneled out lots of
capital in the development of artificial intelligence,
especially Google, Microsoft, and Amazon.
This case focuses on Amazon and explains how artificial intelligence can be
used as a tool to develop business opportunities and create value for stakeholders,
According to the market research firm, Practica,
the global artificial intelligence software market
is expected to experience massive growth in the coming years,
with revenues increasing from around $9.5 billion in
2018 to an expected more than a $100 billion by 2025.
The overall artificial intelligence market includes
a wide array of applications such as natural language processing,
robotic process automation, and machine learning.
