TY - ADVS TI - Absolut Vodka: building consumer bonds AU - Zaichkowsky, Judy PY - 2020 DA - 2020/09/30 UR - https://hstalks.com/bm/4420/ AB - This case study uses Absolut Vodka’s Absolut Generations exhibition to demonstrate the creation of consumer bond via ongoing consumer relationships. DB - The Business & Management Collection SN - 2059-7177 ID - 7191 PB - Henry Stewart Talks ER -